Department store fairTowel industry analysis towel industry market consumption demand and future development trend

　　Department store fairA towel is a cleaning product, usually used to wipe the body, face, or other objects to remove moisture, dirt, or sweat。It is made of various fibers, such as pure cotton, chemical fiber or blended materials, with good water absorption, softness and durability。Towels are widely used in many fields such as daily life, sports, beauty care and so on, and are indispensable daily necessities。

　　Towel industry chain analysis

　　Upstream raw materials: The department store exhibition learned that the main raw materials of towels include cotton yarn and bamboo fiber fabrics。The quality of these raw materials directly affects the comfort and durability of the towel。For example, the extraction and processing of cotton fiber is an important step in the production of towels, and its quality and treatment have an important impact on the overall quality of towels。

　　Midstream manufacturing: The midstream manufacturing process includes spinning, weaving, dyeing and other processes。Spinning is the process of processing cotton fiber into wire, weaving is the process of weaving yarn into towel cloth。Dyeing is the step that adds color and pattern to the towel。These steps all require fine craftsmanship and technology to ensure the quality and beauty of the towel。

　　Downstream sales and applications: The downstream segment mainly includes sales channels and final application areas。The sales channels of towels include supermarkets, daily necessities stores, e-commerce platforms, etc., and eventually reach the hands of consumers。Towels have a wide range of applications, including household, commercial, medical, military and other fields, of which the household field is the most widely used field。

　　Towel industry market consumption demand and future development trend

　　According to data from the National Bureau of Statistics, the operating income of towel enterprises above designated size in 2022 is basically unchanged from the previous year, and the total profit is down by 8.68%。With the development of society and the youth of the mainstream consumer group, the consumption upgrading of the home textile industry has accelerated, and the consumption of towels and bedding has changed from meeting the practical development to more requirements for product quality, personalization, functionality and experience。

　　In terms of product materials, consumers prefer natural fiber products such as cotton, hemp, silk and wool;In terms of functionality, health, fashion, and personality expression have become important factors for consumers to consider when choosing。

　　In terms of consumption style, it presents a variety of different consumption orientations such as luxury, hidden luxury, science and technology。

　　China is constantly promoting the integration of digital information technology and home textile enterprises in technology, products, business and other aspects，Promote the application and innovation of the Internet and big data in the home textile industry，Establish modern enterprise operation mode，To achieve from the procurement, production, sales and logistics and other links of mutual connectivity，Build a flexible supply chain platform。At the same time, the green development of the industry has been the general trend。In recent years, Jinzhou City of Hebei Province has promoted the large-scale and intensive development of the towel industry by guiding enterprises to implement technological innovation, build towel industry clusters, and boost the high-quality development of regional economy。At present, there are more than 200 towel enterprises in the city, and their products are exported to 28 countries and regions such as Japan, Singapore and the United States。

　　Wiping materials as an important application field of nonwovens, the average annual growth rate of the market in the past 10 years is about 15%, and the nonwovens consumed by wiping materials in China in 2023 are about 900,000 tons。

　　The sales channels of wiping materials mainly include convenience stores, supermarkets, franchise stores and e-commerce platforms，Among them, the proportion of e-commerce platform channels has increased significantly in recent years，According to Alibaba, Tiktok, Jingdong three major e-commerce platform data show，In 2023, the total sales of dry and wet wipes exceeded 15 billion yuan，Year-on-year growth was about 15 per cent。

　　As Jielia's main category, wool bath towels have maintained the first online and offline market share for 18 consecutive years。In 2023, the major e-commerce platforms of the wool bath towel category have achieved a stable control panel。Data show that by the end of 2023, Jielia's online sales increased by more than 800% compared with 2018。Among them, Jielia's sales on Jingdong increased 10 times, and by the end of 2023, Jielia's Tiktok sales increased 1314% in 3 years。

　　In 2022, China will export towels 26.$0.2 billion, down 4.93%。 In the main towel product export markets, except for the Japanese market to maintain growth, the rest have declined to varying degrees。Towel industry in the complex foreign trade environment, the frequency of alternative products affect the demand of the pressure background also need to actively explore, in the search for new consumer demand while focusing on product development and upgrading and branding road development。

　　The above is the towel industry related information brought by the small edition of the department store exhibition. You are welcome to visit the site to understand, so that you can understand this information will be more helpful。

　　Source: China Research Network